Restaurant CRM SoftwareKnow Every Guest. Bring Them Back.
OnePe Restaurant CRM turns every order into a customer profile, groups guests into segments automatically, and lets you reach them by SMS, email and WhatsApp, post to social media and run ads, all from the same dashboard as your POS.
Bring your customer relationships, communication and growth activities into a clearer workflow. Explore the tools, understand how they fit into your restaurant's routine, and choose the approach that works for your team.
Overview
What Is Restaurant CRM Software?
Restaurant CRM software stores what you know about every guest (who they are, what they order, how often they visit) and uses it to bring them back. With OnePe CRM, customer data from your POS and online ordering feeds profiles and segments, and you can message each segment by SMS, email or WhatsApp without exporting a single spreadsheet.
Most restaurants collect phone numbers and never use them. A CRM closes that gap: it keeps one record per customer, sorts customers into groups such as new, regular or lapsed, and gives you the tools to act on those groups the same day.
OnePe CRM is part of the same platform as your POS, QR ordering and reports, so customer data does not need to be imported, synced or cleaned. Marketing credits for SMS, email, WhatsApp, social posts and ad accounts are shown in one place, and you top them up when you need to.
For restaurant teams, the value is not simply having another digital tool. It is making customer-facing work easier to plan, easier to repeat and easier to review. A consistent process can help the team spend less time switching between disconnected tasks and more time delivering a thoughtful guest experience.
Use the sections below to review the available capabilities, see how they can fit into everyday operations, and identify the areas that best match your current priorities. The right starting point may be improving customer communication, organising follow-ups, or creating a more structured approach to marketing and retention.
- Customer data
- One profile per guest, built from your orders
- Segments
- Ready-made groups refreshed every night
- Channels
- SMS, email and WhatsApp campaigns
- Social media
- Facebook, LinkedIn, Google Business Profile, Pinterest, YouTube
- Ads
- Google Ads and Facebook Ads from one screen
- AI
- Caption and image generation for posts
Comparison
Spreadsheet Marketing vs OnePe CRM
Compare the day-to-day workflow, visibility and coordination you may get from bringing this work into OnePe. Use the comparison as a guide to evaluate your current process and decide what you want to improve first.
| What matters | Spreadsheet / manual | OnePe CRM |
|---|---|---|
| Customer data | Phone numbers in notebooks and exports | Profiles built automatically from orders |
| Who to message | Everyone, or whoever you remember | Segments refreshed every night |
| Sending | Copy-paste into separate apps | SMS, email and WhatsApp from one screen |
| Delivery tracking | None | Per-recipient status, errors and send times |
| Unsubscribes | Handled by hand, if at all | Signed unsubscribe link and opt-out list for email |
| Social & ads | Separate logins for each platform | Posting and ad setup inside OnePe |
The Suite
What You Get Inside OnePe CRM
Six connected tools. Open any one to see how it works.
Every restaurant has a different mix of customers, service styles and marketing priorities. Review these capabilities in the context of your own workflow: which tasks take too much manual effort today, where does information get missed, and what would help your team follow through more consistently?
Customer 360 Profiles
Every guest in one profile with contact details and order history.
Learn more →Customer Segmentation
Guests are grouped automatically every night so you always have a ready audience.
Learn more →WhatsApp Marketing
Connect your own WhatsApp number and message customers directly.
Learn more →SMS Marketing
Send promotional SMS to a segment and see delivery status per recipient.
Learn more →Email Marketing
HTML emails with a button, test-send and a built-in unsubscribe link.
Learn more →Social Media Management
Create, schedule and publish posts to your connected accounts.
Learn more →Ads Management
Set up Google and Facebook ad campaigns without leaving OnePe.
Learn more →AI Content Generator
Draft captions and generate images for your posts with AI.
Learn more →Credits in One Place
See SMS, email, WhatsApp, social and ads balances and top up online.
Getting Started
How to Start Using Restaurant CRM
Start with the essentials, configure the workflow around your needs, and build consistency as your team gets comfortable. The exact setup depends on the tools and channels you choose to use.
Take orders as usual
Customer profiles are built from the orders and sign-ins you already receive through OnePe.
Open the CRM section
Review your customers and the segments they fall into.
Pick a segment and a channel
Choose who to reach and whether to use SMS, email or WhatsApp.
Send and monitor
Launch the campaign and watch delivery status for every recipient.
Repeat with social and ads
Connect social accounts and ad accounts when you are ready to reach new guests as well as existing ones.
Benefits
Why Restaurants Use a CRM
The goal is to make everyday customer engagement more organised and repeatable—not to add complexity to an already busy service operation. These benefits show the practical outcomes to look for as you put the workflow into use.
More repeat visits
Reaching lapsed guests costs far less than finding new ones.
Less guesswork
Segments tell you who to message instead of blasting everyone.
One system
No exports, imports or separate marketing logins.
Full delivery visibility
Per-recipient status and errors on every campaign.
Pay for what you use
Top up credits only for the channels you actually send on.
Use Cases
Who Uses OnePe CRM
Different businesses will use the platform differently. A café may focus on repeat visits, a quick-service restaurant may prioritise timely promotions, and a multi-location operator may need a more consistent way to coordinate activity. Use these examples to map the capabilities to your own business goals.
Cafés & bakeries
Bring regulars back with a morning offer to your most frequent guests.
Family restaurants
Send festival and weekend specials to guests who have ordered before.
QSR & takeaway
Win back guests who have stopped ordering with a limited-time message.
Hotels & banquets
Keep in touch with dining guests and promote events and packages.
Glossary
Terms Explained
- CRM
- Customer relationship management: the records and tools you use to understand and reach your customers.
- Segment
- A group of customers who share a behaviour, such as ordering often or not ordering recently.
- Campaign
- A message sent to a segment through SMS, email or WhatsApp.
- Opt-out
- A customer's choice to stop receiving a type of message.
FAQ
Restaurant CRM: Frequently Asked Questions
Review these answers to understand the purpose of Restaurant CRM, how it may fit your current setup, and what to consider before getting started. If your workflow is more specialised, use the available product information to confirm the details that matter to your team.
What is restaurant CRM software?
What can I do with OnePe CRM?
Do I need to import my customers?
Which channels can I message customers on?
Which social networks can I post to?
How do credits work?
Is CRM included in every plan?
Is my customers' data safe?
Simple, Transparent Plans Built for Every Business
Choose the ideal plan with powerful features, modules, and limits designed to scale your operations effortlessly.
Free Plan
₹0.00 Pay Monthly
Best plan to start with. Create menu for your restaurant and let the customers check it out.
Get StartedStarter Plan
₹499.00 Pay Monthly
₹4,999.00 Pay Annually Save 17%
Everything in Free + KOT, Waiter Calling, Reservations, Reports, Customer Display System
Get StartedGrowth Plan
₹999.00 Pay Monthly
₹9,999.00 Pay Annually Save 17%
Everything in Silver Plan + Inventory, Cash Register, Expenses, Staff Management and Multiple Kitchen
Get StartedPro Plan
₹1,499.00 Pay Monthly
₹14,999.00 Pay Annually Save 17%
The complete package with Hotel Module including bookings from customer.
Get StartedBest plan to start with. Create menu for your restaurant and let the customers check it out.
₹499.00 Pay Monthly
₹4,999.00 Pay Annually Save 17%
Everything in Free + KOT, Waiter Calling, Reservations, Reports, Customer Display System
₹999.00 Pay Monthly
₹9,999.00 Pay Annually Save 17%
Everything in Silver Plan + Inventory, Cash Register, Expenses, Staff Management and Multiple Kitchen
₹1,499.00 Pay Monthly
₹14,999.00 Pay Annually Save 17%
The complete package with Hotel Module including bookings from customer.
- Menu
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- Menu Item
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10 per plan
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100 per plan
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500 per plan
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Unlimited
- Item Category
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- Area
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- Table
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- Reservation
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- KOT
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- Order
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100 per day
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Unlimited
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Unlimited
- Customer
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- Staff
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5 per plan
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20 per plan
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Unlimited
- Report
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- Delivery Executive
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- Waiter Request
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- Expenses
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- Payment
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- Settings
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- Cash Register
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- Inventory
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- Kiosk
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- Multiple Kitchen
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- Loyalty
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- Hotel
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- Sms
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- AI Assistant
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- ONDC
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- CRM
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- Microsite
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- Online Store
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- Online Service
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- permissions.modules.Feedback
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- permissions.modules.Marketing
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Make Every Customer Interaction Count
Explore how OnePe can help your team bring more structure to customer engagement, communication and restaurant growth. Start with the area that matters most today, then build a workflow that supports your goals over time.