Ads Management

Google & Facebook Ads for RestaurantsLaunch Ads Without Leaving Your Dashboard.

Connect your ad accounts, build a campaign step by step, and review everything from one Ads overview. Campaigns are created paused, so nothing spends until you switch it on.

Bring your customer relationships, communication and growth activities into a clearer workflow. Explore the tools, understand how they fit into your restaurant's routine, and choose the approach that works for your team.

Part of the OnePe restaurant platform · Last updated

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One connected workspaceCustomers · Campaigns · Insights
Built for restaurant teams Customer data and campaigns together Part of the OnePe platform

Overview

What Is Ads Management for Restaurants?

Ads management lets you create and monitor paid campaigns on Google and Facebook from one place. In OnePe CRM you connect your ad accounts, build a campaign through guided steps, and every campaign is created in a paused state so you can review it before any budget is spent.

Google Ads builds a Search campaign: a daily budget, location targeting, an ad group, keywords and a responsive search ad. Facebook Ads builds a campaign, an ad set, a creative (including an optional image) and the ad itself, reusing a Facebook Page you have already connected in the social media section.

The Ads overview tab gives you a summary first, followed by the Google Ads and Facebook Ads tabs. Because campaigns start paused on the platform, you stay in control of when spending begins.

For restaurant teams, the value is not simply having another digital tool. It is making customer-facing work easier to plan, easier to repeat and easier to review. A consistent process can help the team spend less time switching between disconnected tasks and more time delivering a thoughtful guest experience.

Use the sections below to review the available capabilities, see how they can fit into everyday operations, and identify the areas that best match your current priorities. The right starting point may be improving customer communication, organising follow-ups, or creating a more structured approach to marketing and retention.

Platforms
Google Ads (Search) and Facebook Ads
Safety
Campaigns are created paused
Overview
Ads overview tab, then one tab per platform
Facebook Page
Reuses a Page connected in Social Media
Pay with
Ads-account credits, plus your own ad spend on each platform

Features

Ads Features in OnePe CRM

Guided campaign creation with review before spend.

Every restaurant has a different mix of customers, service styles and marketing priorities. Review these capabilities in the context of your own workflow: which tasks take too much manual effort today, where does information get missed, and what would help your team follow through more consistently?

Google Search campaigns

Set a budget, target locations, add keywords and write a responsive search ad.

Facebook campaigns

Build a campaign, ad set, creative and ad, with an optional image.

Paused by default

Campaigns are created paused so nothing spends before you review.

Ads overview

A summary tab before the Google and Facebook tabs.

Reuse connected Pages

Use a Facebook Page already connected for posting.

One budget format

Budgets are stored consistently and converted for each platform.

Getting Started

How to Create an Ad Campaign

Start with the essentials, configure the workflow around your needs, and build consistency as your team gets comfortable. The exact setup depends on the tools and channels you choose to use.

  1. Connect your ad account

    Connect Google Ads or Facebook Ads from the Ads section.

  2. Fill in the campaign

    Enter the budget, targeting and ad content.

  3. Create it paused

    OnePe builds the campaign on the platform in a paused state.

  4. Review and enable

    Check it, then switch it on when you are happy.

Benefits

Why Restaurants Use Ads Management

The goal is to make everyday customer engagement more organised and repeatable—not to add complexity to an already busy service operation. These benefits show the practical outcomes to look for as you put the workflow into use.

Spend control

Nothing goes live until you approve.

Local reach

Target people near your restaurant.

Fewer logins

Start campaigns without learning two ad managers.

One overview

See both platforms in the same section.

Use Cases

Ad Ideas for Restaurants

Different businesses will use the platform differently. A café may focus on repeat visits, a quick-service restaurant may prioritise timely promotions, and a multi-location operator may need a more consistent way to coordinate activity. Use these examples to map the capabilities to your own business goals.

Nearby searches

Appear when people search for restaurants in your area.

New outlet launch

Announce an opening to local audiences.

Festival promotions

Promote a seasonal menu on Facebook.

Slow-day offers

Fill quiet days with a time-limited deal.

Glossary

Terms Explained

Search campaign
A Google ad shown when someone searches for your chosen keywords.
Ad set
On Facebook, the level that holds targeting and budget for a group of ads.
Responsive search ad
A Google ad that combines your headlines and descriptions automatically.
Paused campaign
A campaign that exists but is not running or spending.

FAQ

Ads Management: Frequently Asked Questions

Review these answers to understand the purpose of Ads Management, how it may fit your current setup, and what to consider before getting started. If your workflow is more specialised, use the available product information to confirm the details that matter to your team.

Which ad platforms does OnePe support?

Google Ads (Search campaigns) and Facebook Ads.

Will my ads start spending immediately?

No. Campaigns are created paused, so no budget is spent until you enable them.

What do I need before I start?

A Google Ads or Facebook ad account connected to OnePe. For Facebook, the ad account needs billing already set up in Meta's Ads Manager.

Do I pay OnePe for ad spend?

No. Ad spend is billed by Google or Meta on your own ad account. OnePe credits cover the ads-account feature, not your media spend.

Can I use the Page I already connected for posts?

Yes. Facebook ad creatives reuse a Facebook Page connected in the Social Media section.

Can I see results?

The Ads overview tab summarises your ads, with a tab for each platform.
FLEXIBLE PRICING

Simple, Transparent Plans Built for Every Business

Choose the ideal plan with powerful features, modules, and limits designed to scale your operations effortlessly.

Free Plan

₹0.00 Pay Monthly

Best plan to start with. Create menu for your restaurant and let the customers check it out.

Get Started
Menu
Menu Item (10)
Item Category
Area
Table
Reservation
KOT
Order
Customer
Staff
Report
Delivery Executive
Waiter Request
Expenses
Payment
Settings
Cash Register
Inventory
Kiosk
Multiple Kitchen
WhatsApp
Loyalty
Hotel
Sms
AI Assistant
ONDC
CRM
Microsite
Online Store
Online Service
permissions.modules.Feedback
permissions.modules.Marketing

Starter Plan

₹499.00 Pay Monthly

₹4,999.00 Pay Annually Save 17%

Everything in Free + KOT, Waiter Calling, Reservations, Reports, Customer Display System

Get Started
Menu
Menu Item (100)
Item Category
Area
Table
Reservation
KOT
Order (100 per day)
Customer
Staff (5)
Report
Delivery Executive
Waiter Request
Expenses
Payment
Settings
Cash Register
Inventory
Kiosk
Multiple Kitchen
WhatsApp
Loyalty
Hotel
Sms
AI Assistant
ONDC
CRM
Microsite
Online Store
Online Service
permissions.modules.Feedback
permissions.modules.Marketing

Growth Plan

₹999.00 Pay Monthly

₹9,999.00 Pay Annually Save 17%

Everything in Silver Plan + Inventory, Cash Register, Expenses, Staff Management and Multiple Kitchen

Get Started
Menu
Menu Item (500)
Item Category
Area
Table
Reservation
KOT
Order (Unlimited)
Customer
Staff (20)
Report
Delivery Executive
Waiter Request
Expenses
Payment
Settings
Cash Register
Inventory
Kiosk
Multiple Kitchen
WhatsApp
Loyalty
Hotel
Sms
AI Assistant
ONDC
CRM
Microsite
Online Store
Online Service
permissions.modules.Feedback
permissions.modules.Marketing

Pro Plan

₹1,499.00 Pay Monthly

₹14,999.00 Pay Annually Save 17%

The complete package with Hotel Module including bookings from customer.

Get Started
Menu
Menu Item (Unlimited)
Item Category
Area
Table
Reservation
KOT
Order (Unlimited)
Customer
Staff (Unlimited)
Report
Delivery Executive
Waiter Request
Expenses
Payment
Settings
Cash Register
Inventory
Kiosk
Multiple Kitchen
WhatsApp
Loyalty
Hotel
Sms
AI Assistant
ONDC
CRM
Microsite
Online Store
Online Service
permissions.modules.Feedback
permissions.modules.Marketing

Make Every Customer Interaction Count

Explore how OnePe can help your team bring more structure to customer engagement, communication and restaurant growth. Start with the area that matters most today, then build a workflow that supports your goals over time.