Powered by OnePe CRM

A 360° View of
Every Single Customer

See a customer's full order history, favorite items, loyalty tier and addresses in one place — while OnePe automatically sorts every customer into VIP, At Risk, Dormant and other segments, every night.

VIP Customer
Auto-tagged tonight
At Risk
No order in 30 days
RM
Rohan Mehta
+91 98xxxxxx12 · Joined Mar 2026
VIP · HIGH VALUE
Persona Journey
42
Orders
₹28.4k
Lifetime Spend
Gold
Loyalty Tier
10+
Smart Segments
Nightly
Auto-Recomputed
360°
Customer Profile
3
Campaign Channels

Smart Segmentation

Every Customer, Automatically Sorted

Segments recompute every night based on real order behavior — no manual tagging required.

New

First-time customers who just placed their opening order.

Active

Regularly ordering customers within a healthy recent window.

VIP

Your most loyal, most frequent repeat customers.

High Value

Customers with the highest lifetime spend, regardless of frequency.

At Risk

Previously regular customers who've gone quiet recently.

Dormant

No orders for an extended stretch — prime win-back candidates.

Lapsed

Long-gone customers who haven't returned despite outreach.

Discount Seeker

Customers whose orders correlate strongly with offers and discounts.

Dine-In

Customers who mostly visit and order at the table.

Delivery

Customers who primarily order for delivery.

360° Profile

Everything About a Customer, One Click Away

Open any customer and see their Persona and Journey — contact details, addresses, loyalty tier and their full order timeline — without switching screens.

Persona Tab

Contact info, saved delivery addresses, loyalty tier and points balance at a glance.

Journey Tab

A chronological timeline of every order, so you can see exactly how the relationship evolved.

Favorite Items

See what each customer orders most, so upsells and recommendations actually land.

Loyalty Tier Visibility

Points balance and tier shown right on the profile — no jumping to a separate loyalty screen.

OnePe CRM 360 Customer Profile Modal
Persona Journey Gold Tier 42 Orders
OnePe CRM Segment-Based Campaign Builder
SMS Email WhatsApp VIP Audience

Campaigns

Turn Segments Into Targeted Campaigns

Pick a segment as your audience, choose a channel, and send — profiling isn't just a screen, it's directly wired into who you message next.

Segment-Based Audience Picker

Target VIPs with a thank-you offer, or Dormant customers with a win-back message, in a couple of clicks.

Multi-Channel: SMS, Email, WhatsApp

Send the same campaign across whichever channel reaches that segment best.

Draft, Send Now or Schedule

Save a campaign as a draft, fire it immediately, or schedule it for the right moment.

All Features

Everything in Customer Profiling

A complete picture of every customer, kept fresh automatically.

Complete Contact Profile

Name, phone, email and saved delivery addresses in one unified record.

Order History & Favorites

A full order timeline plus their most-ordered items, surfaced automatically.

Loyalty Tier Visibility

Points balance and current tier shown right on the customer's profile.

Smart Auto-Segmentation

Ten behavior-based segments recomputed nightly — no manual tagging ever needed.

At-Risk & Win-Back Detection

Spot customers slipping into At Risk or Dormant before you lose them for good.

Segment-Based Campaigns

Build SMS, Email or WhatsApp campaigns targeted straight at a chosen segment.

Delivery Address Book

Every saved address stored against the customer for faster, error-free checkouts.

Multi-Branch Visibility

Customer activity is tracked correctly across every branch of your business.

Nightly Auto-Refresh

Segments recalculate every night at 2 AM, so profiles never fall out of date.

Testimonials

Trusted by Restaurant & Hotel Owners

See how customer profiling changed the way they retain guests.

★★★★★

"We finally know who our VIPs actually are, instead of guessing. The 360° profile shows me everything about a guest in one screen."

Meera Reddy
Manager, Coastal Kitchen
★★★★★

"The At Risk segment caught a dozen regulars before we lost them. One WhatsApp campaign brought most of them back the same week."

Arun Joshi
Owner, Fusion Bistro
★★★★★

"Segments update on their own every night. We just log in, pick VIP, and send an offer — no spreadsheets, no manual sorting."

Vikram Singh
Owner, Royal Dine
POWERFUL INTEGRATIONS

Everything Your Restaurant Needs, Connected in One Place

Connect payments, delivery platforms, ordering channels, kitchen systems and more with OnePe.

Payments Accept payments easily
Delivery Manage online orders
Hotel Room service & billing
Kitchen KDS & printer sync
Paytm
Razorpay
Room Service
PhonePe
Dine In
Swiggy API
Zomato API
Paytm
Razorpay
Room Service
PhonePe
Dine In
Swiggy API
Zomato API
Cashfree
Delivery
Stripe
Room Service
Pickup
Instamojo
WhatsApp Orders
Cashfree
Delivery
Stripe
Room Service
Pickup
Instamojo
WhatsApp Orders
Thermal Printers
Tally Integration
Room Service
KDS Sync
Google Pay
Bulk SMS
Express Checkout
Thermal Printers
Tally Integration
Room Service
KDS Sync
Google Pay
Bulk SMS
Express Checkout
FLEXIBLE PRICING

Simple, Transparent Plans Built for Every Business

Choose the ideal plan with powerful features, modules, and limits designed to scale your operations effortlessly.

Free Plan

₹0.00 Pay Monthly

Best plan to start with. Create menu for your restaurant and let the customers check it out.

Get Started
Menu
Menu Item (10)
Item Category
Area
Table
Reservation
KOT
Order
Customer
Staff
Report
Delivery Executive
Waiter Request
Expenses
Payment
Settings
Cash Register
Inventory
Kiosk
Multiple Kitchen
WhatsApp
Loyalty
Hotel
Sms
AI Assistant
ONDC
CRM
Microsite
Online Store
Online Service

Starter Plan

₹199.00 Pay Monthly

₹1,999.00 Pay Annually Save 16%

Everything in Free + KOT, Waiter Calling, Reservations, Reports, Customer Display System

Get Started
Menu
Menu Item (100)
Item Category
Area
Table
Reservation
KOT
Order (100 per day)
Customer
Staff (5)
Report
Delivery Executive
Waiter Request
Expenses
Payment
Settings
Cash Register
Inventory
Kiosk
Multiple Kitchen
WhatsApp
Loyalty
Hotel
Sms
AI Assistant
ONDC
CRM
Microsite
Online Store
Online Service

Growth Plan

₹499.00 Pay Monthly

₹4,999.00 Pay Annually Save 17%

Everything in Silver Plan + Inventory, Cash Register, Expenses, Staff Management and Multiple Kitchen

Get Started
Menu
Menu Item (500)
Item Category
Area
Table
Reservation
KOT
Order (Unlimited)
Customer
Staff (20)
Report
Delivery Executive
Waiter Request
Expenses
Payment
Settings
Cash Register
Inventory
Kiosk
Multiple Kitchen
WhatsApp
Loyalty
Hotel
Sms
AI Assistant
ONDC
CRM
Microsite
Online Store
Online Service

Pro Plan

₹999.00 Pay Monthly

₹9,999.00 Pay Annually Save 17%

The complete package with Hotel Module including bookings from customer.

Get Started
Menu
Menu Item (Unlimited)
Item Category
Area
Table
Reservation
KOT
Order (Unlimited)
Customer
Staff (Unlimited)
Report
Delivery Executive
Waiter Request
Expenses
Payment
Settings
Cash Register
Inventory
Kiosk
Multiple Kitchen
WhatsApp
Loyalty
Hotel
Sms
AI Assistant
ONDC
CRM
Microsite
Online Store
Online Service

FAQ

Frequently Asked Questions

Everything you need to know about customer profiling.

Segments are computed automatically every night based on real order behavior — recency, frequency, spend and order type — so a customer moves between segments like New, Active, VIP, At Risk or Dormant on its own.
Yes. When creating a Campaign, pick any segment as your audience and send it over SMS, Email or WhatsApp — no need to export a customer list manually.
A Persona tab with contact info, addresses and loyalty tier, and a Journey tab with a full chronological order timeline — opened from the customer list with one click.
Yes. Customer activity is tracked correctly across every branch, so a guest's profile reflects their full relationship with your business, not just one location.
Customer Profiling is part of the CRM module included with your OnePe plan. Check the pricing section above for exactly what's included in each package.
GROWING WITH ONEPE

Restaurants Are Choosing OnePe

Join restaurants across India using OnePe to simplify operations, manage orders and grow their business.

500 +
Restaurants Registered on OnePe
Growing Every Day
Spice Garden
Café Aroma
Green Leaf
Pizza Point
Royal Kitchen
The Food Hub
Sweet Treats
Urban Tadka
Royal Palace
Delhi Darbar
Nature's Café
The Terrace
Tandoori House
Coastal Kitchen
Food Factory
Desi Bites
Jaipur
Delhi
Mumbai
Bangalore
Chandigarh
Pune
Hyderabad
Ahmedabad
Your restaurant could be next Register Your Restaurant

Know Every Customer, Automatically

Join restaurant and hotel owners who let OnePe sort, track and re-engage their customers for them.